SEO Consultant specializing in on-page search engine optimization who now spends most of my time in front-end development and promoting web standards.

Do you have a successful search matrices? What's your strategy of engagement?

The primary objectives for organic SEO are:

1) To be found. To achieve a high placement on Organic Search Engine Results Pages (SERPs).
2) To achieve a high Click Through Rate (CTR) from SERP listings with the enticement of relevant content, products, and/or the promise of reward(s).
3) To achieve a high conversion rate, increasing the site's Return on Investment (ROI) through adequately defining “success events”.